Ambient

AGENCY : Bernard Hodes Group

CLIENT : Hertfordshire Constabulary

CAMPAIGN NAME

A sombre message

JUDGES COMMENTS 

"This category was dominated by police forces across the South of England. Perhaps more organisations need to consider the value of a well targeted and executed ambient campaign? Hertfordshire Constabulary had the top two entries with the drunk driver poster eventually winning because it had taken a traditional media and had added to it by incorporating the environment around the installation"

FINALISTS

Bernard Hodes Group/Hertfordshire Constabulary
Tribal Resourcing/Thames Valley Police