RAD Awards 2014
30 January 2014
Grosvenor House – A JW Marriott Hotel
Ambient/Outdoor
Accenture - AIA Worldwide - Accenture Graduate Campaign 2013
Agency: AIA Worldwide
Client: Accenture
Campaign name: Accenture Graduate Campaign 2013
Mars - Tonic Agency - Tweetshop
Agency: Tonic Agency
Client: Mars
Campaign name: Tweetshop
Website URL: mars.com/careers
Judges' comments:

Tonic produced an extremely unique idea to relaunch the Mars brand. This innovative and fun concept resulted in good integration on campus and positioned the Mars brand with a number of products, students hadn’t previously associated it with before.

Met Police - Penna - This is your London. Let’s keep it safe.
Agency: Penna
Client: Met Police
Campaign name: This is your London. Let’s keep it safe.
Shell - MediaCom & JWT - Aberdeen Airport
Agency: MediaCom & JWT
Client: Shell
Campaign name: Aberdeen Airport
Thales - AIA Worldwide - Project Arduino
Agency: AIA Worldwide
Client: Thales
Campaign name: Project Arduino
Audio Visual
ETH Zurich - science communications GmbH - Society in Science -- Eureka
Agency: science communications GmbH
Client: ETH Zurich
Campaign name: Society in Science -- Eureka
Judges' comments:

The judges thought that this film embodied the emotions at each stage of a career in research and captured much of the emotion and excitement of discovery well. Delightful humour, quality photography and good pace.

Premier Inn - Pink Squid - A Place Made By You
Agency: Pink Squid
Client: Premier Inn
Campaign name: A Place Made By You
TAQA Bratani - Casual Films - We Mean Energy
Agency: Casual Films
Client: TAQA Bratani
Campaign name: We Mean Energy
Best Creative Use of Digital Media
GCHQ - TMP - Cyber jobs
Agency: TMP
Client: GCHQ
Campaign name: Cyber jobs
KPMG - Penna - Business Internship Game
Agency: Penna
Client: KPMG
Campaign name: Business Internship Game
Met Police - Penna/Mediacom - #FOLLOWTHAT
Agency: Penna/Mediacom
Client: Met Police
Campaign name: #FOLLOWTHAT
Thales - AIA worldwide - Thales Graduate
Agency: AIA worldwide
Client: Thales
Campaign name: Thales Graduate
Judges' comments:

A compelling example of digital media using film going beyond a simple banner. Well targeted and stayed on brief. This impactful design with a strong call to action, told an engaging story.

Best Integrated Campaign
Boots - Andsome - #BootsStyle
Agency: Andsome
Client: Boots
Campaign name: #BootsStyle
Website URL: #BootsStyle
Boots - Andsome - Boots Xmas
Agency: Andsome
Client: Boots
Campaign name: Boots Xmas
Website URL: Boots Xmas
Jaguar Land Rover - Pink Squid - If It Was This Easy, We Wouldn't Need You
Agency: Pink Squid
Client: Jaguar Land Rover
Campaign name: If It Was This Easy, We Wouldn't Need You
Website URL: N/A
Judges' comments:

The judges loved the creative execution of this truly integrated campaign across multiple media formats that delivered outstanding results.  Integrated, targeted, slick - brilliant!

Jaguar Land Rover - Pink Squid - Powered By What's Inside
Agency: Pink Squid
Client: Jaguar Land Rover
Campaign name: Powered By What's Inside
Best Use of Mobile
Barclays UKRBB - Bernard Hodes Group - A Warm Welcome
Agency: Bernard Hodes Group
Client: Barclays UKRBB
Campaign name: A Warm Welcome
EDF Energy - ThirtyThree - EDF Energy graduate insights app
Agency: ThirtyThree
Client: EDF Energy
Campaign name: EDF Energy graduate insights app
Judges' comments:

EDF Energy were very clever in the way they built a device to solve a genuine problem.  Rather than just an app where graduates could apply, they utilised mobile to record ambassadors' activities, a simple yet effective way to encourage content creation and sharing. Very innovative.

EE - ThirtyThree - jobs.ee.co.uk
Agency: ThirtyThree
Client: EE
Campaign name: jobs.ee.co.uk
Le Manoir - Andsome - Le Manoir Careers
Agency: Andsome
Client: Le Manoir
Campaign name: Le Manoir Careers
Best Use of Print Advertisement
Burges Salmon - ThirtyThree - Light bulbs
Agency: ThirtyThree
Client: Burges Salmon
Campaign name: Light bulbs
FCO Services - TMP - Property Management with a Twist
Agency: TMP
Client: FCO Services
Campaign name: Property Management with a Twist
Judges' comments:

The judges thought that this was a very brave execution and use of the twister imagery. Combined with simple but effective copy outlining the organisation and proposition it stayed with them as an image.

Jaguar Land Rover - Pink Squid - If It Was This Easy, We Wouldn't Need You - Print
Agency: Pink Squid
Client: Jaguar Land Rover
Campaign name: If It Was This Easy, We Wouldn't Need You - Print
Best Use of Social
Boots - Andsome - #BootsStyle
Agency: Andsome
Client: Boots
Campaign name: #BootsStyle
Website URL: #BootsStyle
Boots - Andsome - Boots Xmas
Agency: Andsome
Client: Boots
Campaign name: Boots Xmas
Website URL: Boots Xmas
Judges' comments:

The judges thought that this campaign demonstrated a very clever use of social channels. andSoMe took a simple message and created fun imagery to gain people’s attention. Judges particularly liked the Christmas song list. Very effective. Very Engaging.

Mars - Tonic Agency - Tweetshop
Agency: Tonic Agency
Client: Mars
Campaign name: Tweetshop
Website URL: mars.com/careers
Candidate Engagement
Barclays - Stafford Long - Barclays
Agency: Stafford Long
Client: Barclays
Campaign name: Barclays
Judges' comments:

A very engaging video backed up by a detailed brochure with lots of financial information. Excellent characterisation.  Genuinely engaging.

Barclays UKRBB - Bernard Hodes Group - A Warm Welcome
Agency: Bernard Hodes Group
Client: Barclays UKRBB
Campaign name: A Warm Welcome
Mars - Tonic Agency - Making engagement mean more
Agency: Tonic Agency
Client: Mars
Campaign name: Making engagement mean more
Website URL: mars.com/careers
RBS - CA3 - The Bank You Join
Agency: CA3
Client: RBS
Campaign name: The Bank You Join
Telefónica - Chatter - Welcome Lounge
Agency: Chatter
Client: Telefónica
Campaign name: Welcome Lounge
Diversity & Inclusion Initiative
Avanade - Purple Flame Media - Celebrating Diversity and Inclusion at Avanade
Agency: Purple Flame Media
Client: Avanade
Campaign name: Celebrating Diversity and Inclusion at Avanade
Barclays - Stafford Long - Barclays
Agency: Stafford Long
Client: Barclays
Campaign name: Barclays
Website URL: n/a
E.ON - E.ON - Diversity and Inclusion
Agency: E.ON
Client: E.ON
Campaign name: Diversity and Inclusion
EDF Energy - ThirtyThree - Creating a culture of inclusion
Agency: ThirtyThree
Client: EDF Energy
Campaign name: Creating a culture of inclusion
Website URL: NA
Judges' comments:

The judges loved ThirtyThree’s thorough approach, clearly paying close attention to the different types of diversity, this comprehensive campaign covered a broad range of activities.

Met Police - Penna/Mediacomm - CKP
Agency: Penna/Mediacomm
Client: Met Police
Campaign name: CKP
Employee Engagement
Accenture - 106 Communications - Accenture Stories
Agency: 106 Communications
Client: Accenture
Campaign name: Accenture Stories
Judges' comments:

The judges loved this initiative that continues to build on values and engage employees with their colleagues’ projects and achievements. A great idea well executed with obvious buy in. It is a great idea where the organisation can identify skills potentially overlooked in its workforce.

HCA Hospitals - Pink Squid - Refer A Friend App
Agency: Pink Squid
Client: HCA Hospitals
Campaign name: Refer A Friend App
Manpower Group UK & Ireland - Carve Consulting - ‘Are you in the Game?’
Agency: Carve Consulting
Client: Manpower Group UK & Ireland
Campaign name: ‘Are you in the Game?’
Ovo Energy - Aesop - Ovo 2.0
Agency: Aesop
Client: Ovo Energy
Campaign name: Ovo 2.0
Website URL: www.ovoenergy.com
Sony Music - Blackbridge - CD Boxset
Agency: Blackbridge
Client: Sony Music
Campaign name: CD Boxset
Employer Brand
EDF Energy - ThirtyThree - EDF Energy Employer Brand
Agency: ThirtyThree
Client: EDF Energy
Campaign name: EDF Energy Employer Brand
SC Johnson - Andsome - SC Johnson Employer Brand
Agency: Andsome
Client: SC Johnson
Campaign name: SC Johnson Employer Brand
Website URL: SC Johnson
wagamama - Jupiter Advertising - be you. be wagamama
Agency: Jupiter Advertising
Client: wagamama
Campaign name: be you. be wagamama
Judges' comments:

The judges thought that this was a very comprehensive and beautifully executed campaign that goes beyond the superficial external communications and impacts on the way in which people are recruited and treated. Great campaign, good engagement and excellent results.

Employer Website
Debenhams - Pink Squid - Everyone is Someone
Agency: Pink Squid
Client: Debenhams
Campaign name: Everyone is Someone
EE - ThirtyThree - jobs.ee.co.uk
Agency: ThirtyThree
Client: EE
Campaign name: jobs.ee.co.uk
Website URL: jobs.ee.co.uk
Judges' comments:

The judges thought that this website was consistent on brand design and user experience. They particularly liked the way it bought the priority jobs to the top of its home page.  Relevant content was delivered in a variety of ways. Easy to navigate, good use of API to embed jobs and good mobile experience.

http://jobs.ee.co.uk/
Jaguar Land Rover - Pink Squid - Excellence In Motion - Jaguar Land Rover Careers Website
Agency: Pink Squid
Client: Jaguar Land Rover
Campaign name: Excellence In Motion - Jaguar Land Rover Careers Website
Jaguar Land Rover - Pink Squid - Powered By What's Inside - Microsite
Agency: Pink Squid
Client: Jaguar Land Rover
Campaign name: Powered By What's Inside - Microsite
Le Manoir - Andsome - Le Manoir Careers
Agency: Andsome
Client: Le Manoir
Campaign name: Le Manoir Careers
LV= - ThirtyThree - LV= Careers Website
Agency: ThirtyThree
Client: LV=
Campaign name: LV= Careers Website
Website URL: http://jobs.lv.com
Graduate Campaign
AXA - ThirtyThree - Add Your Colour
Agency: ThirtyThree
Client: AXA
Campaign name: Add Your Colour
Barclays - Stafford Long & Partners - 'It All Starts Today'
Agency: Stafford Long & Partners
Client: Barclays
Campaign name: 'It All Starts Today'
KPMG - Penna - Business Internship Game
Agency: Penna
Client: KPMG
Campaign name: Business Internship Game
Judges' comments:

The judges thought that this was a great idea, executed well. They realise that it is very hard to communicate about values and behaviours but this campaign does it well and shows the global nature of KPMG.

Mars - Tonic Agency - Make it mean more
Agency: Tonic Agency
Client: Mars
Campaign name: Make it mean more
Website URL: Mars.com/careers
Graduate Website
Barclays - Stafford Long - Barclays
Agency: Stafford Long
Client: Barclays
Campaign name: Barclays
Website URL: Joinus.barclays.com
Bloomberg - Wave - Make Your Mark
Agency: Wave
Client: Bloomberg
Campaign name: Make Your Mark
EY - sas - The EY Careers Guide
Agency: sas
Client: EY
Campaign name: The EY Careers Guide
Judges' comments:

The judges thought that this had a striking homepage where the culture comes across well. An incredible amount of content which the Big 4 grads will love. Beautiful photography, stunning videos and very clean design

http://ukcareerguide.ey.com/
Freshfields - Havas People - Graduate Website
Agency: Havas People
Client: Freshfields
Campaign name: Graduate Website
RBS - ThirtyThree - rbsbankyoubuild.com
Agency: ThirtyThree
Client: RBS
Campaign name: rbsbankyoubuild.com
Website URL: rbsbankyoubuild.com
Volkswagen UK - Work Communications - Beyond Expectation
Agency: Work Communications
Client: Volkswagen UK
Campaign name: Beyond Expectation
Innovation
Barclays - Stafford Long & Partners - 'It All Starts Today' - event technology
Agency: Stafford Long & Partners
Client: Barclays
Campaign name: 'It All Starts Today' - event technology
Website URL: poken.com/login
Judges' comments:

The judges loved this great use of technology that not only engages graduates but allows them to take control of the content they want to engage with. It also adds extra value to Barclays by providing detailed usage and preference data.  A simple idea, really well executed - no doubt creating a buzz too.

JP Morgan - JP Morgan - Code for Good
Agency: JP Morgan
Client: JP Morgan
Campaign name: Code for Good
Website URL: N/a
Thales - AIA worldwide - Thales Arduino
Agency: AIA worldwide
Client: Thales
Campaign name: Thales Arduino
Recruitment Literature
Barclays - Stafford Long - Barclays
Agency: Stafford Long
Client: Barclays
Campaign name: Barclays
Clifford Chance - Work Communications - Together we are Clifford Chance
Agency: Work Communications
Client: Clifford Chance
Campaign name: Together we are Clifford Chance
Jaguar Land Rover - Pink Squid - Graduate Brochure
Agency: Pink Squid
Client: Jaguar Land Rover
Campaign name: Graduate Brochure
Royal Mail - Work Communications - This will be the making of you
Agency: Work Communications
Client: Royal Mail
Campaign name: This will be the making of you
Severn Trent Water - Work Communications - That's fluid thinking
Agency: Work Communications
Client: Severn Trent Water
Campaign name: That's fluid thinking
Thales - AIA worldwide - Thales Graduate
Agency: AIA worldwide
Client: Thales
Campaign name: Thales Graduate
School Leaver/Apprenticeship Campaign
EY - sas - Best School Leavers/Apprenticeship Campaign
Agency: sas
Client: EY
Campaign name: Best School Leavers/Apprenticeship Campaign
GCHQ - TMP - Apprentices with Intelligence
Agency: TMP
Client: GCHQ
Campaign name: Apprentices with Intelligence
Met Police - Penna/Mediacom - #FOLLOWTHAT
Agency: Penna/Mediacom
Client: Met Police
Campaign name: #FOLLOWTHAT
Headline sponsor
Headline sponsor