Winners 2018

We are pleased to reveal the 2018 RAD Awards Winners!

Congratulations to this year's winners and thanks to our judges for their hard work and dedication.

Out of Home, Events and Experiential

Judges comments

Judges said this was the perfect balance of simplicity, interactivity and technology - such a simple concept using great tech to enable it. 

Change the world around you

Client Name
Barclays
Agency Name
Stafford Long & Partners
Website URL
N/A
Graduate Campaign

Judges comments

Judges praised this for being a very strong graduate offering with great interactive elements and online support platforms.

Police Now Graduate Campaign

Client Name
Police Now
Agency Name
Tonic Agency
Website URL
https://tonic-agency.com/
Diversity and Inclusion Initiative

Judges comments

Our panel praised this video for excellent execution of an existing concept, that speaks to all and was tied together by a strong hashtag.

#inclusionstartswithi

Client Name
Accenture
Agency Name
AIA Worldwide
Website URL
www.accenture.com/Careers
Video Link
https://www.youtube.com/embed/2g88Ju6nkcg
Use of Video

Judges comments

Judges were impressed with the cinematic approach and TV documentary style, which used real detectives to provide an honest and transparent account to challenge perceptions.

Be the detective you always wanted to be

Client Name
Surrey Police
Agency Name
TMP Worldwide
Website URL
https://www.tmpw.co.uk
Video Link
https://www.youtube.com/embed/P00i5vxPJww
Employer Brand

Judges comments

Judges said this was a truly forward-looking approach to brand, targeting a type of person, not just describing their organisation. It's inventive, stylish and visually strong.

The Future of Work

Client Name
EY
Agency Name
MSL
Website URL
http://ukcareers.ey.com
Video Link
https://www.youtube.com/embed/5BKEtruJAEw
School Leaver/Apprenticeship Campaign

Judges comments

Judges commented that this was a brilliant, simple and authentic campaign that puts the apprentices at the heart of it. The campaign combined social and face to face events with a strong use of tech.

Choose What’s Right For You

Client Name
EY
Agency Name
MSL
Website URL
http://www.ukcareers.ey.com/schools
Integrated Campaign

Work of the Year

Judges comments

Judges said this was a very brave campaign and a great effort to challenge perceptions, which displayed fantastic results for a 3-week campaign.

HMPPS Senior Leadership Scheme

Client Name
HM Prison & Probation Service
Agency Name
Havas People
Website URL
https://www.hmppsleaders.co.uk/
Video Link
https://www.youtube.com/embed/icKcN2OIt7U
Innovation

Judges comments

Judges thought this was a very well thought out and clever method to improve the candidate experience. Providing accessibility, convenience and ease to the candidate.

Anchor Jobs Recruitment Chatbot

Client Name
Anchor Trust
Agency Name
Ality
Website URL
www.anchor.org.uk
Video Link
https://www.youtube.com/embed/M5SUN_a6u0A
Use of Social

Judges comments

Judges felt that this was a technically and creatively strong campaign that was underpinned by a well planned and executed social strategy.

Director of Curation and Experience Attraction Campaign

Client Name
National Trust
Agency Name
ThirtyThree
Website URL
http://www.thirtythree.co.uk/
Employee Engagement

Judges comments

The judges praised this for being a full and varied campaign - with clear focus and objectives that demonstrated great stats using the stories of how people have been inspired by the brand.

Being Co-op

Client Name
Co-op
Agency Name
n/a
Website URL
n/a
Video Link
www.coop.co.uk/BestEmployer
Employer Website

Judges comments

Judges praised this site for its really cool set up and design with features that translate well on both desktop and mobile, capturing the essence of the National Grid.

Be the heart of energy

Agency Name
ThirtyThree
Client Name
National Grid
Website URL
http://careers.nationalgrid.com
Graduate/ Early Careers Website

Judges comments

Judges praise this for being a really solid site that performs well on both mobile and desktop environments, executed in a creative and visually engaging way.

EY Graduate Careers Website

Client Name
EY
Agency Name
MSL
Website URL
http://www.ukcareers.ey.com/graduates
Best use of Single Media

Judges comments

The judges praised the clever series based creative for demonstrating a powerful use of a single channel through well executed, interesting, eye-catching creative.

We don't just open doors at Christmas

Client Name
McDonald's
Agency Name
ThirtyThree
Website URL
http://www.thirtythree.co.uk/uk
Candidate Experience

Judges comments

The judges were blown away by the creative solutions implemented that were very much built around the applicant's needs, providing the perfect balance between video, technology and people interaction.

Greater Anglia - Candidate Experience

Client Name
Greater Anglia
Agency Name
3D MarComms
Website URL
https://careers.greateranglia.co.uk/
Recruitment Literature

Judges comments

Judges said this was a fresh, creative, honest and clean brochure, using great colours schemes, a nice set of typefaces and great use of white space.

Progress with purpose

Client Name
Norton Rose Fulbright
Agency Name
Stafford Long & Partners
Website URL
N/A
Recruitment Technology Partnership

Judges comments

Judges said that this was one of the best applications of Virtual Reality in recruitment. A great tool which adds a positive impact on the recruitment experience for the candidate.

Assessment in Virtual Reality

Client Name
Lloyds Banking Group
Agency Name
Capp
Website URL
www.capp.co
Video Link
https://player.vimeo.com/video/236059099
Use of Audio

Judges comments

Judges praised this for being a really exciting, unique and innovative use of Audio, Commenting that the tone, scriptwriting and use of carefully selected actors all fed into an immersive and interesting creative.

People Specialists

Client Name
Secret Intelligence Service
Agency Name
Stafford Long & Partners
Website URL
https://goodwithpeople.uk/human-polygraph/play